Creating Scroll-Stopping Videos: Boost Social Media Engagement

Kinetic Typography: A Scroll Stopping Video Technique That Delivers Big Impact

Here’s a video marketing technique that’s high impact but low effort, perfect for your next campaign. By combining kinetic typography with video, you can create scroll stopping content that grabs attention fast. Don’t worry if the term sounds technical, we’ll break it down.

What Is Kinetic Typography

Kinetic typography is simply moving text, but when combined with video footage, it becomes a powerful storytelling tool. Whether you use high quality stock video or your own clips, it’s a quick and creative way to elevate your message. Here’s an example created by our team at oodle:

Why Use Kinetic Typography in Your Video Marketing

In today’s fast moving digital world, businesses must find new ways to stand out. Here are seven reasons why kinetic typography can help your brand create scroll stopping videos that connect and convert:

1. Grab Attention Instantly – In a sea of endless content, capturing your audience’s attention is tough. Kinetic typography uses animation and motion to turn simple words into attention grabbing videos that stick in viewers’ minds.
2. Create an Emotional Connection – Emotional storytelling is key to engagement. With the right tone, music, and animation, kinetic typography helps build a deeper connection between your brand and your audience.
3. Boost Message Retention – Combining visual content with text significantly improves how people remember your message. Kinetic typography enhances information retention by blending motion and design.
4. Simplify Complex Ideas – Need to explain something technical Kinetic typography is ideal for breaking complex information into bite sized easy to understand pieces.
5. Highlight Key Message – Want to make certain words pop Kinetic typography lets you emphasise specific keywords and phrases, so your audience focuses on what matters most.
6. Increase Engagement and Shareability – Many people watch social videos without sound. With kinetic typography, your message still gets through clearly and creatively. These sound optional videos are perfect for boosting engagement and shareability.
7. Stay Ahead of the Competition – As more brands fight for visibility, using innovative formats like kinetic typography keeps your content fresh and gives you a competitive edge on social media.

Case Study: World Environment Day

For World Environment Day 2023, themed #BeatPlasticPollution, oodle created a scroll stopping kinetic typography video to raise awareness of ocean plastic.

We used royalty free stock footage of a beach and Adobe After Effects’ 3D Tracker tool to seamlessly blend text into the environment. The result a dynamic, immersive video with or without sound.

This campaign showed just how powerful motion graphic storytelling can be, delivering an emotional, memorable message on a global issue.

Ready to Make Your Message Unmissable

If you’ve got a message to share, we’ve got the ideas, expertise, and tools to bring it to life. With professional software, licensed footage, and our creative team, your next scroll stopping video is only a brief away.

Let’s talk video marketing that works.