Graphic design trends are constantly evolving. Like tides, they shift with cultural, technological, and social forces, while still carrying echoes of the past. At oodle, we are ready to ride the creative waves of 2025.
This year promises exciting change, as design becomes more sustainable, more expressive, and more deeply integrated with technology. Below, we highlight five key trends we expect to shape the work we create with and for our clients.
1. Biophilic Design: Inspired by Nature
Biophilic design is no longer reserved for architecture and interiors. In 2025, nature-inspired visuals will play a bigger role in graphic design.
Expect to see:
- Botanical illustrations
- Earthy, calming colour palettes
- Organic shapes and natural textures
Tactile elements will also come into play. Uncoated paper stocks, rounded edges, and eco-conscious materials such as cork and wood will be used to evoke a sense of connection with the natural world. It is all about creating sensory, emotionally resonant experiences through design.
2. Sustainability as a Design Value
Sustainability in design has evolved. It is no longer just a consideration, but a guiding principle.
This year’s focus includes:
- Circular aesthetics, inspired by the circular economy
- Eco-focused iconography and patterns
- Transparent messaging about material sourcing and recyclability
From sustainable packaging to low-impact print production, environmental thinking will influence both the content and the medium of communication.
3. Tech-Infused Designs and AI Integration
Technology continues to transform how we design. In 2025, artificial intelligence will become a standard tool in the creative process, used not to replace designers, but to amplify their capabilities.
You can expect:
- Smart, adaptive visuals tailored to user behaviour
- Dynamic content that evolves across channels
- Enhanced efficiency in design production and personalisation
AI-powered creativity will open the door to new levels of engagement and flexibility in brand storytelling.
4. Maximalism Makes a Statement
Minimalism has had its moment. In 2025, maximalism is back, louder and prouder.
Key features of this expressive style include:
- Bold, clashing colours
- Intricate layering of textures
- Experimental typography
- Visually rich compositions that command attention
Maximalism is about making space for personality and flair. It’s ideal for brands that want to stand out without sacrificing coherence.
5. Classic with a Contemporary Twist
British design heritage is being reimagined for the modern age. Designers are drawing on classic references such as tartan, florals and serif typography, and blending them with digital styling.
This trend is rooted in:
- Nostalgic motifs updated for digital platforms
- Traditional layouts paired with modern textures
- Timeless colour combinations with contemporary contrast
It’s a fresh take on familiar themes, helping brands feel both established and forward-thinking.
Creativity with Oomph
Has this sparked your imagination?
Whether you are drawn to nature-inspired visuals, cutting-edge tech integrations or a bold revival of tradition, oodle is ready to support your creative journey in 2025.
Let’s make this year one to remember — with meaningful, exciting, and impactful design.
Ready to get started? So are we.
