Choosing the right font can leave a lighter environmental footprint
Yes, you heard that right. Eco-friendly fonts exist, and they are quietly helping reduce the environmental impact of print and digital design, one project at a time.
At oodle, sustainability is a key part of how we approach branding and design. Every creative decision can make a difference, including something as simple as font choice.
Our Logo, Designed with Sustainability in Mind
When we created the oodle brand, we kept environmental awareness at the forefront. The ‘oo’ within our logo, which is also used as a standalone icon, is designed with outlines rather than solid fills. This uses less ink when printed and fewer pixels when displayed on a screen, which means reduced energy consumption.
Our primary colour palette is black and white. In print, we use black on white to minimise ink usage. For screen applications, white on black uses fewer illuminated pixels and is more energy efficient.
Fonts That Make a Real Impact
We apply this same thinking to client projects. The weight, width, and styling of a font can influence ink use, production speed and how much information fits into a limited space. Choosing a narrow, lighter font with simple design features can reduce resources and waste.
There are even fonts that are designed specifically for environmental impact. Two great examples include:
- Ryman Eco – This font uses around 33 percent less ink than traditional fonts, while still looking polished and professional.
- Ecofont Sans – A clever typeface that reduces ink coverage by including tiny holes inside each letter, without affecting readability.
Show Your Commitment Through Design
Font choice can support your brand’s sustainability goals and send a clear message about your values. When you use eco-friendly fonts across your marketing, it shows you care about more than just aesthetics.
It can help you:
- Reduce environmental impact
- Reinforce brand ethics
- Make sustainable design feel approachable and achievable
Even small changes, when applied consistently, can support a bigger environmental commitment.
Let’s Keep Design Creative and Responsible
If you are thinking about your next print or branding project, we would love to chat. The Systematic family is always thinking sustainably, and our oodlers bring the perfect mix of creativity and conscience.
Let’s make great design that also feels good for the planet.
