Have you considered using bespoke business animations and motion graphics to bring your communications to life?
From boosting brand visibility to simplifying complex information, animations offer a powerful way to engage your audience. Here is a quick look at how animations can work for your organisation.
10 Benefits of Business Animations
- Improve SEO by increasing engagement on your website
- Keep visitors on your web pages for longer
- Boost visibility through shareable content on social media
- Prevent information overload in presentations
- Start conversations at events and exhibitions
- Help tell stories and make pitches more personal
- Simplify complex or abstract concepts
- Reflect and reinforce your brand identity
- Repurpose content across platforms and formats
- Provide long-term value with timeless design
At oodle, we help brands create animations that are purpose-driven, visually consistent, and ready to use across all digital and offline channels. Here are a few popular animation formats that businesses use today.
Types of Business Animations
1. 2D Explainer Animations
These are typically one to two minutes long and ideal for explaining services, products, or processes. 2D explainer animations combine graphics, video, sound and text to educate and inform.
They are frequently used on:
- Homepages and landing pages
- YouTube and social media channels
- Email campaigns and internal training
The file size and format can be tailored to each platform.
2. Social Media Animations and GIFs
Short, eye-catching and ideal for quick engagement, these animations are perfect for:
- Product launches
- News updates
- Event promotions
They also perform well in email marketing, adding motion to your message and improving click-through rates. Here is an example we created for Hartshorne Motor Group:
3. Animated Logos
An animated logo adds motion and personality to your branding. It can be used at the beginning or end of videos, in presentations, and on websites to create a strong visual identity.
4. Kinetic Typography with Video
Kinetic typography is animated text over video. It adds emphasis and impact without the need for a full shoot. You can use stock footage or your own video, combined with dynamic text, to convey a message clearly and memorably.
Our Animation Production Process
We start by understanding your project goals:
- Who is your audience?
- What message are you communicating?
- How will the animation be used?
Our process includes:
- Script development and messaging support
- Options for voiceovers, music and sound design
- Storyboard creation to visualise each scene
- Animation design and motion production
- Final delivery in all required formats
Animations typically take one to three weeks depending on complexity. We aim to keep the process clear, collaborative and on schedule.
Let’s Create Your Next Business Animation
Whether you’re aiming to explain, promote or inspire, business animations are a versatile way to get your message across. They offer long-term return on investment and make your communications more engaging.
Let us know the message you want to animate. We’re here when you need us.
