Are you looking for a creative and engaging way to promote a product or service, make an announcement, explain a process or tell a story your audience will remember?
2D corporate animations are a great solution. Here are ten top tips to help you get the most out of your animation project. Done right, this strategy can maximise the return on your marketing investment.
1. Define the Purpose
What message do you want to communicate?
Before starting your animation, get clear on its purpose. Some common goals include:
- Announcing news that cuts through the digital noise
- Increasing interest in a product or service
- Explaining a unique process or offering
- Sharing a story that reflects your organisation’s values
Knowing your audience and your goal will shape the script and style. Where possible, define SMART objectives so you can measure the success of your animation.
2. Use a Storyline
Are you telling a story?
Stories are memorable, relatable and engaging. If you are promoting a new product, your storyline might begin with someone facing a challenge. The animation can then show how your product helps solve it. A strong narrative makes a bigger impact than listing features.
3. Keep the Duration Appropriate
How long should it be?
The purpose and placement of your animation will guide its length. Social media animations are usually short to hold attention. For reception screens or meeting displays, you might want something longer that loops without feeling repetitive.
4. Gather Visual References
Do you have inspiration?
Visual references or mood boards can be a great help during planning. If something inspired your project, share it with your designer. If not, starting from a blank canvas gives you the chance to develop a look that suits your brand perfectly.
5. Consider Voiceovers and Narration
A voiceover adds clarity, professionalism and a human touch to your animation. Whether you use an internal team member or a professional voice actor, this step increases credibility and connection.
6. Stay On Brand
Your animation should reflect your brand identity. Use your colours, fonts and tone of voice to maintain consistency. The animation should feel like a natural extension of your marketing.
7. Use Animated Text for Emphasis
Kinetic typography brings text to life and adds energy to your message. Instead of static captions, animated text catches attention and helps viewers retain key points. See examples here.
8. Add Music to Set the Mood
Music helps create an emotional connection. Whether you want to inspire, uplift or inform, background music can enhance the tone of your animation and make it more memorable.
9. Include Illustrations
Illustrations are ideal for explaining abstract concepts or stories that are difficult to capture on video. They are also a cost-effective way to visualise your message without the need for filming or acting.
10. Always Include a Clear Call to Action
End your animation with a clear call to action. Whether you want viewers to visit your website, get in touch or follow you on social media, make the next step obvious and compelling.
Ready to Start Your Corporate Animation?
There is plenty to consider when planning a corporate animation, but the outcome can be powerful. At oodle, we have the expertise to guide you from concept to completion.
Let us know when you’re ready to chat, and we will bring your message to life through animation.
