Let’s talk about creativity. At oodle, we don’t claim to have the monopoly on creativity with oomph. In fact, creativity shows up in everyday life, not just in design work.
Think about those quick decisions made while driving, like when you need to reroute because of a sudden road closure. Or consider planning a work rota that keeps everyone happy. These are real examples of creative thinking. And they are not just random, they reflect two distinct thinking styles, much like the classic tale of the hare and the tortoise.
Let us explain.
Fast Ideas with the Hare Brain
In Creativity: A Short and Cheerful Guide, comedian and author John Cleese reminds us that creativity is a skill, not a magical gift. Your hare brain is where fast thinking and bursts of inspiration live. It’s the part of your mind that produces bold ideas and allows you to be playful and spontaneous.
When you tap into your hare brain, you can:
- Generate ideas quickly
- Work without overthinking
- Be open to unusual or playful solutions
Let your imagination move freely and enjoy the energy it creates. This is your chance to sprint through creative fields without judgement.
Deep Thinking with the Tortoise Mind
For a slower, more thoughtful approach, bring in the tortoise mind. In his book Hare Brain, Tortoise Mind, cognitive scientist Guy Claxton explains how important it is to think less in order to think better.
The tortoise mind:
- Reflects deeply and works through problems in the background
- Allows ideas to simmer
- Encourages you to trust your subconscious
This is where breakthroughs often happen, especially after a period of rest or stepping away from the task.
How to Use Both Thinking Styles
The best creativity happens when you balance the fast with the slow. Here’s how to make that happen:
- Start with the hare brain
Let your ideas flow. Be bold, fast and free. Nothing is off the table. - Switch to the tortoise mind
Take a step back. Reflect. Let your brain process ideas while you do something else. - Allow time for clarity to emerge
Often, the most valuable ideas come when you’re not forcing them.
This approach works for everything from campaign planning to problem solving.
Creativity Needs Balance
Creativity flourishes when you combine the quick spark of the hare with the calm focus of the tortoise. Fast thinking gives you quantity. Slow thinking gives you depth. Both are essential.
Next time you feel stuck, change your pace. Race ahead with ideas, then give them time to settle. This combination creates space for solutions to surface more naturally.
Need Help With Your Next Creative Project?
Whether you’re shaping a new brand, developing a campaign or evolving your design assets, we would love to help. At oodle, we use both thinking styles to bring ideas to life with energy, insight and clarity.
Let’s apply the hare brain and tortoise mind to your next brief.
